LOGO DESIGN & MOODS
Making Art to Make Art
In college, I boxed myself into a STEM major because it was all I knew. Despite taking art, dance, and piano lessons since I was 4, I never let myself see that, ultimately, I'm an artist at heart.
Since I accepted myself for who I am, I started making time to make...whatever I want. I don't usually make the same thing twice, so keep that in mind as you take a look at my collection of skills and expressions.
For new projects and exciting ideas, I like to start with a moodboard to set the tone for what I want to see at the end of the road.
I love retro color schemes, vintage advertising, and bold statements. Knowing this about myself, I put together my personal brand guidelines so I could be more than a statement...I could be
WOLF & CROW ANTIQUES FINDERS
I wanted to capture the pure chaos and disorganized wonder of an antiques shop in the branding for Wolf & Crow. After all, that adds to the thrill of the find.
I aimed to capture the youthful and energetic spirit of Pepsi's brand, the defining factors that distinguish them from their biggest competitor.
To help get the wheels turning on a brand activation project for Free People, I put together this moodboard to make sure I captured the carefree, down-to-earth nature of the brand. The solution had a lot to do with yurts...
I like to dabble in Adobe Illustrator from time to time, and I have been most interested in designing logos for brands that are both real or that I wish were real.